Guaranteed Exclusive Mortgage Leads - 3 Things to Avoid Getting Scammed

I've been working in the mortgage and mortgage leads industry for over 5 years and have wasted tons of funds trying to find a source for truly exclusive mortgage leads. Just so we are all on the same page, an exclusive mortgage lead is one that has not been resold to other brokers and is exclusive to you and you only. That being said if you are a homeowner in America someone somewhere has has tried to contact you about your mortgage so these simple steps must be taken to make sure the lead is not being hounded by several other brokers.

Stay away from mortgage trigger data
Trigger data is the exact opposite of exclusive and here's why. The name trigger comes from how the lead is generated. When a homeowner has his/her credit pulled by a lender, their homeowner information is triggered in the database of the credit company's records to let them know them know a broker is inquiring about a home owner's ability to obtain a loan. The only thing you can be sure of with this type of lead, is that they are nonexclusive leads and have already filled out a 1003 with another mortgage broker. You really get what you pay for, as these cheap mortgage leads usually run about 30 cents a pop.

Internet Leads for mortgage
Buyer beware of any company claiming they have guaranteed exclusive mortgage leads that were generated from the internet. Most Internet leads come from a network of highly monopolized affiliate websites that resell the leads up to 9 times. These sites sometimes use incentive based promotions like click here to WIN A FREE IPOD as they direct you to a quote form that collects your credit and mortgage status. Most Internet lead providers are upfront about the reselling of their leads; However, they will still try to lure you in by telling you that you will be the first one to get the lead or that there is no one else signed up in your area so the chances are the lead won't even be resold. The only way to get exclusive mortgage leads from the Internet is if they came from your own site using mortgage seo techniques, that being said, Internet shoppers are more competitive by nature so there is a good chance that they requested quotes from other websites as well. Again you get what you pay for... You should never spend more than 25 bucks for even the freshest Internet mortgage lead and try to find out as much as you can about the websites and the methods they use to entice the homeowner to submit their information.

Direct Mailers
The same goes with direct mailing. The mailing list that you purchased has, more than likely, been sold over and over to several brokers. If the homeowner took the time out to respond to your junk mail then the chances are they responded to the other ones too. Conversion ratios from mailers are the lowest in the industry and there is no way to generate guaranteed exclusive mortgage leads from mailers. This is still a tried and true method of marketing as the cost of mailing list are about 7-12 cents a record. Don't expect to see more than the industry standard of.01% conversion.

So how do you generate Guaranteed Exclusive Mortgage Leads????
The answer is mortgage telemarketing. The process starts with the data or the telemarketing list. Most well established mortgage call centers maintain their own database containing millions of homeowner records so before you sign up ask where they get their data, and hopefully they won't say they use internet leads, credit data or mortgage trigger data. Like I mentioned before, if you have a mortgage in America then someone somewhere has contacted you so the only way to guarantee that the lead is exclusive is to simply ASK! Through the process of telemarketing exclusive mortgage leads the agent must verify that the homeowner is not engaged in talks with other mortgage brokers by asking the qualifying question in the call script. Only then should a mini 1003 be collected and an appointment set to meet with the mortgage broker. Make sure you find a company that offers guaranteed exclusive mortgage leads in writing, records all conversations between the borrowers and the telemarketing agents and has a clear replacement policy just in case any slip through. Depending on the filters and criteria, guaranteed exclusive mortgage leads can run anywhere from $55 to $95 and can render as high as 20% closing ratios.